A couple of Australian boys saw a need for a line of products that not only cared for newly tattooed skin but also provided on-going care that catered to skin of all types, especially sensitive skin conditions that, like many others, we had also been dealing with. We wanted you to have the ability to get tattoos without having to worry about intense irritation due to a chemical based formula that does your skin more harm than good. We wanted something that we could use on a daily basis, looking after our skin but more importantly our tattoos. We wanted something that, when applied, allowed us to live our best lives. Revitalize was born.